Hints about Using Video on the Web

Video marketing is used in enormous “quantity” nowadays on the internet. The average user spends between 15 and 25 minutes a day watching different kind of videos. There are some keys about video marketing and this provided information highlights the types of video that you can use on the web.

Traditional internet marketing, or Web 1.0 marketing, is involved product in service through static interaction, which means this is primarily text based web pages. “Brochure-ware” pages were just an extension of the traditional advertising model.

Web 2.0 has turned this concept on its head. Potential customers are no longer restricted to reading static text about products and services. In other words, they can interact with you and the content you publish.

One of the most important concepts to grasp when you’re starting out is the way you deliver your video. By default, video delivered to Adobe Flash Player downloads progressively into the browser’s cache, similar to the way images download when you view any website containing graphics. You can also stream video to Flash Player by adding a streaming server to the mix.

Flash video (.FLV) is a standard for online video streaming from Adobe Inc. Flash video format can compress movie file much more efficient than traditional video formats (such as WMV, AVI, MOV, etc), and it takes less buffering time when the user clicks on the Play button. FLV is a streaming movie format, which means that the video will play a lot faster over the Internet, and viewers can rewind the video to any previous location easily without spending time waiting for the movie to reload.
RichFLV is a free Adobe Air tool that performs a number of operations on FLV video files, including merging files, extracting sections from larger FLVs, exporting audio as FLV or MP3, converting to SWF, extracting individual frames to image files, and defining cue-points and metadata. Operations can be performed on the whole video or user-defined sub-sections.
FlowPlayer – embed video streams to your website. Superior alternative to YouTube. Open Sourced under the GPL license. No other software makes this smoother.
jQuery is a fast and concise JavaScript Library that simplifies HTML document traversing, event handling, animating, and Ajax interactions for rapid web development. jQuery is designed to change the way that you write JavaScript.

From version 8, Flash FLV video files support the use of cue points. Cue points are invisible markers in a video file which can be used to trigger external events such as: Synchronizing graphics and subtitles;
Providing navigation options;
Loading other video files or SWF movies.

A video that demonstrates how a product works, with customer reviews, would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text simply cannot do, ultimately influencing buying decisions.