Social Media is eating the world! It is a truly global phenomenon; it can be called even a virus. According to a survey by Belgium-based InSites Consulting 80% of U.S. firms use Facebook, 45% – Twitter, 48% – LinkedIn and 31% – YouTube. These numbers pronounce notorious fact: if you want to be successful, popular on the web and reach more customers your company should have social media accounts.
Social networking already changed radically business relationships, just as the Internet revolutionized selling more than a decade ago. A business that is fully networked “equipped” has better access to customers’ profiles, wishes and preferences. The expectations from certain kind of service are analyzed and embodied. The interaction between business owner and clients becomes more personal, more directed, there are much more economical offerings. The way the business is led today is closer to mobile style. The customers access your website from all the possible devices that are connected to the Internet.
Create Strong Links
The first priority when you think about creating social media for your business should be building the relationship with people; you have to be interested to give ideas and events that are useful for them. Through engaging with customers via social media you can build loyalty and trust. Don’t just foist your service or product!
Create a good impression that will raise your popularity by updating regularly your public websites, posting good content and relevant information. Your visitors can share links and leave comments, stimulate them to like your page by bringing news and information. Make a fruitful exchange, give something they need and then will give you back the time and spread the word about you. Make the feedback positive and this will raise your website popularity.
Social media development brings new, unusual way of promoting your website. You can create the promo campaigns for targeted audience. There are many tools that allow you to organize the list of your accounts, and give the possibility to track the latest changes. Of course, it takes time, registering, adding banners and covers, figuring out what info you should post, and how to find first readers, but the results worth every effort you put into this.
Blogs, Articles & Events
Another great way to promote your business can be creating a blog, and writing articles about different topics. There is no need to write long, boring articles with a lot of information. The short stories that tell about people or interesting things will catch more attention and will bring more benefit. People love reading about other people, if you have some interesting experiences then why not to share them?
Don’t you remember the articles that brought some fresh ideas, or are easy to understand and explain clearly the difficult things? All of us do. Having a blog that tells people in a funny manner why your website is good, and why they need to visit it, will bring you more traffic and readers that will come back to you again and again. Be progressive and use the onrush of technology!
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