According to the latest worldwide popularity of the Facebook and the predictions that the number of active users will reach 1 billion in 2012, the idea to create a Facebook Page for company or business looks really inspiring.
The created pages have the public access, and this gives you the multiple visits. This also can serve as a good promotion tool in the online marketing. To become quite popular on the Internet you are expected to have lots of account in Social Media, and especially the Facebook page. About 69% of consumers are more likely to use a local business if it has information available on a social network.
Only Facebook Page
If you decide to create only a Facebook page and not having a website be aware of some facts. The truth is that the social media link URL does not provide such credibility and professionalism as your own website. Your presence online is your website, not only the facebook page. Who would like to purchase a product or service from a company that has only facebook page? Does this information bring you the confidence in the company’s services? To make your business representative and influential you need your business name on your domain and email addresses that you will use for it.
Also, consider that the social media page is not controlled by you. What does it mean? Consider that social media sites could change their politic, go offline someday or even lose data, and you won’t be able to correct it. Your own website gives you the power to control everything on it, the information, details, design look and other parameters that you want to add to it. Of course it takes efforts as every work, and it is not free but the output would be more effective and you can aim to the bigger progress.
Website accompanied by Facebook page
One interesting idea could be to have a website accompanied by Facebook page, because many users who visit your page can follow the link on it and navigate to your website. This will give you the possibility to raise your traffic, and be reached by higher number of users and potential customers.
The updates about the services you provide, and new features can be easily posted on your page. When your website and Facebook page supplement each other you reach the massive audience without spending much money on the advertising campaign. This mutually complementary brings the new options of promoting your online presence and possibilities to be in touch with the social media development and millions of persons who use them.
It is up to you to choose the alternative you like the most, your own website or Facebook page, but it is always wise to think the matter over and cover for every eventuality. Be inventive and check the latest development and novelty, use it for you business and create the tools that will be raise you to the next level. Review and improve what you already have. Try to implement the best innovations and you will see the good results.
Image courtesy of basketman at FreeDigitalPhotos.net
A round of applause for your post.Much thanks again. Really Cool.